Podcasting is a rapidly growing new media format. There were 5 million podcasting users at the end of 2005 - a 400% increase over the previous year and usage is expected to reach 10 million by the end of 2006 and 50 million by 2010. This rapid growth is due in part to the ability of the user to control when and where they listen to your show.

Additionally, because podcasts contain selective information, the result is a highly targeted audience. Podcasts are often narrow broadcasts at groups interested in areas like technology, specific music genres, politics, tv/movies/entertainment, or finance and investment. This creates an opportunity for frequent touch points with these high value listeners.

If you are interested in learning more about how this exciting new advertising opportunity can help your business grow, fill out our Advertising Opportunity Form and we will contact you with more information.

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